Oh my how we raised questions and comments about 3rd
Level Domain Marketing and it made me do some more research on the subject. So as promised here we go from the beginning. Depending on your web hosting company this might be a free or you might need to upgrade, most are free. Many of you currently have a website and you can put pages off the main page, I will use mine as an example http://www.dickbetts.com/ brings you to the main page and if you click on one of my tabs it brings you to the next level, example www.DickBetts.com/about.html which would be 2nd Level.
This brings us to 3rd Level, which you create any name you
like, followed by your website, example http://123mainst.dickbetts.com/ now what you have is a website within a website but you keep your branding. Most Realtors don't create their own website(s). Most either use a template site or have a web designer build them a site. It isn't always cheap or easy to add a page to your website for each individual listing. You may have to pay your web designer to add this listing page to your site, or you may have to add it on your own-- If you have already had to add your listing to your MLS, creating another listing page may seem like a redundant step. Creating a third level domain is something that is simple, free (in many cases) and easy to do. It won't require the help of a programmer and you can send the third level directly to any page on the internet that already has this home listed (perhaps your MLS if they allow public access, or even Zillow.com).
Next step is to put this web address on your sign in the front yard. Reason Smartphones are selling 4 to 1 to computers, there are more Smartphones then computers in the world. So prospective buyers riding past your listing can access a flyer you post. Now I would suggest you put a listing page on your site with links to the 3rd level domains which will
still drive traffic to your site.
The other option you have which is about the same amount of work is create a 2nd level, example
www.Dickbetts.com/123MainSt.html. Again it depends on what works best for you.
What I have done is actually create a 3rd level domain
labeled as http://123mainst.dickbetts.com/ . If you are interested please either go directly there or I am putting a link on my website under the blogging tab. On that page I will explain what programs you can get for free and explain further how the system works.
With all the comments posted on my blog from "What's a 3rd Level Domain" to more points of views from current users of 3rd level, this should be interesting.
*** Betts
National Speaker